Yandex.Radar is a monitor of the internet market trends in different countries, based on Yandex.Metrica aggregated data, aimed at providing accurate and objective stats

Yandex.Radar provides data on search engine and browser markets in Russia, Belarus, Kazakhstan and Turkey, and allows to segment the data based on device type and operating system. For example, you may compare market share of Chrome Mobile browser on iOS and Android, or its share on tablets and smartphones.

Data source

Yandex.Radar uses the aggregated statistics from all sites with Yandex.Metrica tag installed. Yandex.Metrica is the leading web analytics system in Russia, launched in 2009. As of June 2017 the system registered 78.3%* of the overall .ru domain traffic. According to W3Techs, Yandex.Metrica is the second most-used traffic analysis tool for websites in the world.

*Percentage of Web Traffic on .ru Domains Visible to Largest Analytics Platforms
according to Yandex, June 2017
Percentage of Domains with Yandex.Metrica installed by Top Level Domain
according to W3Techs, July 6, 2017

Methodology

In order to provide accurate measurements, we exclude sessions from all Yandex sites from all Yandex.Radar reports. The data may also be adjusted for inaccuracies that appear as a result of various technological changes. For example, during global transition to the https encryption we introduced a correction to compensate for some older browsers losing referrers of the traffic from HTTPS to HTTP.

Traffic is measured in sessions. The geographical origin for a session is determined by the site user’s IP address, while the session time and date is provided by the tag’s set time zone. Meanwhile, the user’s browser, operating system and device type is found via the User Agent string. The search engine is determined by using the same principles as the “Search engines” report in Yandex.Metrica.

A session is a sequence of actions performed by a single user on a site that has Yandex.Metrica’s tag installed. Page views, clicks on external links, file downloads and other types of site interactions are factored into a session. A session begins with the user’s transition to the site and ends when the user is inactive for a certain amount of time (30 minutes by default). However, tag owners can set their own inactivity time limit. Learn more about sessions in the Yandex.Metrica help center.

Yandex.Radar reports contain statistics starting from January 1, 2015. You can choose any date range for analysis up to the last seven days.

Get in touch

Feel free to send in your questions about Yandex.Radar to:
askradar@yandex-team.ru